Objective 4.1 Effectively Communicate with Key Stakeholders And/or Team Members (internal Communication) CERTIFIED-ETHICAL-EMERGING-TECHNOLOGIST Practice Questions (Page 3)

Questions 11–15

1. 11application · medium

   A fintech startup is planning to deploy a credit-scoring model that uses alternative data, including social media activity. The Chief Revenue Officer (CRO) is concerned that adding ethical safeguards will slow down product launch and reduce revenue. The ethical technologist needs to secure the CRO's support for a fairness audit before launch. Which approach is most likely to gain the CRO's buy-in?

   • AEmphasize that the audit is required by the company's code of ethics and that all employees must comply.
   • BState that the audit will improve the model's accuracy for all demographic groups, which is a technical benefit.
   • CExplain that a fairness audit will prevent regulatory fines and protect the company's reputation, which supports long-term revenue growth.
   • DRecommend delaying the audit until after launch to avoid slowing down the product release.
   Reveal Solution Discussion Select an answer first
2. 12application · medium

   A retail company is considering using facial recognition to identify VIP customers when they enter stores. The ethical technologist is concerned about privacy and potential discrimination. The CEO is focused on increasing sales and customer loyalty. Which communication strategy would best align the ethical concern with the CEO's business goals?

   • APresent data showing that privacy concerns can lead to customer backlash and loss of trust, which reduces loyalty and sales.
   • BRecommend a technical solution that anonymizes customer data, but do not explain why it is necessary.
   • CArgue that facial recognition is a violation of privacy and should be banned outright.
   • DSuggest that the company should proceed with the technology because it will increase sales, ignoring the ethical concerns.
   Reveal Solution Discussion Select an answer first
4. 13expert · hard

   A financial services firm is developing a robo-advisor that uses customer data to make investment recommendations. The ethical technologist has identified that the algorithm may not be transparent enough for customers to understand the rationale behind recommendations. The compliance officer is concerned about regulatory requirements for transparency, while the product manager is focused on user adoption and simplicity. The ethical technologist needs to propose a solution that addresses both concerns. What is the best approach?

   • ADevelop a transparent explanation feature that is simple enough for users to understand, satisfying both compliance and user experience needs.
   • BSuggest that the algorithm be made fully open-source to ensure transparency, regardless of user complexity.
   • CFocus on user experience by making the interface simple, and ignore the transparency requirement.
   • DPrioritize compliance by providing detailed legal disclosures, even if they are complex for users.
   Reveal Solution Discussion Select an answer first
5. 14application · medium

   A gaming company is using AI to personalize in-game experiences. The ethical technologist is concerned that the AI may manipulate players into spending more money, especially minors. The head of product is focused on increasing revenue and player retention. How should the ethical technologist communicate the business impact of the manipulation risk?

   • AState that the AI is unethical and should be removed immediately.
   • BSuggest that players should be responsible for their own spending.
   • CFocus on the revenue increase and ignore the manipulation risk.
   • DExplain that manipulative practices could lead to regulatory fines and negative press, which harms revenue and player trust.
   Reveal Solution Discussion Select an answer first
6. 15application · medium

   An e-commerce company is using a chatbot that sometimes provides incorrect information to customers, leading to frustration. The ethical technologist is concerned about the chatbot's reliability and potential to mislead. The customer service manager is focused on reducing support costs and improving customer satisfaction. How should the ethical technologist communicate the business impact of the chatbot's errors?

   • AState that the chatbot is a failure and should be removed immediately.
   • BSuggest that customers should be told to contact human agents if they have issues.
   • CFocus on the cost savings from the chatbot and ignore the errors.
   • DHighlight that incorrect information can lead to customer dissatisfaction and increased support costs due to repeat contacts.
   Reveal Solution Discussion Select an answer first