A retail company wants to recommend products to customers based on the purchasing behavior of similar customers. They have a customer-product bipartite network and want to find clusters of customers with similar tastes. Which SNA technique should they apply?

Perform link prediction on customer pairs

Calculate degree centrality for customers

Community detection on the bipartite network

Compute betweenness centrality for products

Dell Data Science Optimize

Domain 4Objective 3

Network Problems and SNA Tools DATA-SCIENCE-OPTIMIZE Practice Questions (Page 4)

Part of the Social Network Analysis (SNA) domain, which accounts for 23% of the DATA-SCIENCE-OPTIMIZE exam.

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23%of the exam

Questions 16–16

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A retail company wants to recommend products to customers based on the purchasing behavior of similar customers. They have a customer-product bipartite network and want to find clusters of customers with similar tastes. Which SNA technique should they apply?
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Network Problems and SNA Tools DATA-SCIENCE-OPTIMIZE Practice Questions (Page 4)

Questions 16–16

A retail company wants to recommend products to customers based on the purchasing behavior of similar customers. They have a customer-product bipartite network and want to find clusters of customers with similar tastes. Which SNA technique should they apply?

Keep studying — Social Network Analysis (SNA)