Describe Privacy Regulations and Ethics DATA-ENGINEERING-OPTIMIZE Practice Questions (Page 2)

Questions 6–10

1. 6application · medium

   An online retailer receives a request from a customer to correct their shipping address, which is stored in the customer database and used in the analytics data warehouse. The data engineering team needs to update the address in both systems. What is the most important consideration when fulfilling this request?

   • ADelete the old address from the data warehouse and keep the new address only in the customer database.
   • BUpdate the address only in the customer database, as the data warehouse is used for analytics and not for operational purposes.
   • CUpdate the address in the customer database and the data warehouse to ensure consistency across all systems.
   • DAsk the customer to verify their identity before updating the address.
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2. 7application · medium

   A global e-commerce company is expanding its operations to serve customers in Brazil. The company's data engineering team is designing a new data pipeline that will collect customer data from Brazilian users. The team is familiar with GDPR but is unsure about the specific requirements in Brazil. What should the team do?

   • AConsult with legal counsel to understand the requirements of Brazil's General Data Protection Law (LGPD) and ensure the pipeline complies.
   • BApply GDPR requirements to Brazilian users, as GDPR is the global standard for privacy.
   • CIgnore the requirements for Brazilian users, as the company is not based in Brazil.
   • DStore all Brazilian customer data in the US to avoid Brazilian regulations.
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4. 8application · medium

   A global financial services company is building a data lake to support fraud detection. The data lake will ingest transaction data from customers in the EU and the US. The compliance team requires that EU customer data be processed in a way that complies with GDPR, including the ability to restrict processing. The data engineering team needs to design the data lake architecture. What should they do?

   • AStore all data in a single zone and apply a tag to EU records so that access can be restricted when a data subject exercises their right to restriction.
   • BEncrypt all data in the data lake and store the encryption keys in a separate key management system.
   • CAnonymize all EU transaction data before loading it into the data lake to avoid GDPR obligations.
   • DCreate two separate data lakes: one for EU data and one for US data, with no data sharing between them.
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5. 9expert · hard

   A media company uses an AI algorithm to recommend news articles to users. The algorithm is trained on user click data, which shows that users tend to click on sensationalist headlines. The company is concerned that the algorithm is promoting misinformation. What is the most appropriate ethical action?

   • AModify the algorithm to prioritize accuracy and quality over engagement, even if it reduces user engagement.
   • BContinue using the algorithm as-is, as it is simply reflecting user preferences.
   • CCollect more data on user preferences to better tailor the algorithm to their interests.
   • DRemove the algorithm and rely on human editors to curate news articles.
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6. 10foundation · easy

   A US-based company collects and analyzes data from users who are residents of California. Which regulation is specifically designed to give those users rights over their personal information, such as the right to know and the right to delete?

   • AGDPR
   • BCOPPA
   • CGLBA
   • DCCPA
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