Objective 4.2 Effectively Communicate About the Ethical Practices of the Organization to Outside Parties (external Communication) CERTIFIED-ETHICAL-EMERGING-TECHNOLOGIST Practice Questions (Page 3)

Questions 11–15

1. 11application · medium

   A technology firm is preparing its annual sustainability report. To credibly disclose its ethical practices, which element is most important to include?

   • AA statement that the company complies with all applicable laws and regulations.
   • BA narrative of the company's founding story and its founders' values.
   • CQuantitative metrics on ethical performance, such as diversity percentages and carbon emissions.
   • DA list of all awards the company has received for its ethical initiatives.
   Reveal Solution Discussion Select an answer first
2. 12foundation · easy

   What is the primary risk of exaggerating ethical practices in marketing and PR campaigns?

   • AIt may lead to legal penalties for false advertising
   • BIt can be perceived as greenwashing, damaging the organization's credibility and trustworthiness
   • CIt will cause the organization to lose its tax-exempt status
   • DIt will increase the cost of the marketing campaign
   Reveal Solution Discussion Select an answer first
4. 13application · medium

   A journalist calls your company's main switchboard asking about a recent ethical controversy. The receptionist is unsure who should respond. According to best practices for handling media inquiries, what should the receptionist do?

   • AAnswer the journalist's questions to the best of her ability to be helpful.
   • BTell the journalist the company has no comment on ethical matters.
   • CTake the journalist's contact details and promise a call back from the communications team.
   • DProvide the journalist with the CEO's personal mobile number for a direct answer.
   Reveal Solution Discussion Select an answer first
5. 14foundation · easy

   Which of the following is a key element typically included in a corporate sustainability report to disclose ethical practices?

   • AThe organization's environmental impact and social responsibility initiatives
   • BThe personal salaries of top executives
   • CThe organization's quarterly financial earnings
   • DThe organization's marketing strategy for the upcoming year
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6. 15application · medium

   During a product recall, a reporter asks your CEO, 'Why should consumers trust your company now?' The CEO wants to respond. What is the most appropriate guidance for the CEO?

   • AEmphasize the company's long history and past awards to deflect the question.
   • BDecline to answer until the legal team reviews all statements.
   • CState that the recall is a routine industry event and not a reflection of the company's ethics.
   • DAcknowledge the mistake, explain the corrective actions, and reaffirm the company's ethical commitment.
   Reveal Solution Discussion Select an answer first